This material is so important that we actually use it as the first Session in our Live Workshop, The Optimal Practice. There's a lot of misinformation out there about what it takes to run a practice. This material is intended to help you manage your expectations about the road ahead of you if you're pondering the start-up of your own business. In fact, consider investing in yourself and grab the entire workshop here in the On-Demand Workshops area, or catch us doing the live presentation the next time it's offered. Either way, we wish you much success!