Practice Marketing

Live Workshops ($)

All of the Live Workshops listed below are all-day workshops and cover a myriad of topics. Please know that they are listed here because each one of them covers topics that are directly related to your on-going Practice Marketing education. Please click through to each workshop to read the itinerary for the day to discover the specific Practice Marketing related subjects.

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On-Demand Workshops ($)

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On-Line Courses ($)

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Related Blog Posts (Free)

Website Hosting

Bad Website Hosting and It’s Unseen Effect on Your Practice

This Week’s Poll Might be a good idea to read the post below first if you’re not sure how to define this survey’s answer options. Just sayin’…. I really think this is something that every counselor with a website or thinking about getting a website needs to know and I’m…

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August 2021 BHEC Council Meeting

My Top 3 Highlights of the August 2021 BHEC Council Meeting

If you weren’t able to attend the August 2021 BHEC Council Meeting last Tuesday here are my top 3 take-away issues. There were many additional items worth mentioning but you’ll have to watch the recorded meeting found at this link to find out more about those topics. Here we go.…

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My Position Statement

My Position Statement on Content Posts

I penned a post recently that elicited quite a response and some very emotional opinions, and I’d like to address that because there are more of them coming! Please allow me to set the table first. My Position Statement I am a liberty-loving, true conservative. I have always believed that…

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Check Your SPAM Folder

3 Critical Reasons to Check Your SPAM Folder

This Week’s Poll Email has been with us for almost 30 years now. One of the communication skills we all need to master is maintaining an ever-present awareness of our SPAM folder. And regularly check your SPAM folder. Why is that important? Ever sent an email to someone, an email…

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Curated Content & File Downloads

Branding

Recommended 3rd-Party Content

This Simple 3-Act Business Story Will Do Your Selling for You

Read Time:  <10 minutes Brief Article Summary:  This is a really good how-to for those of you who are willing to write but need a little direction. This will help you write your story and the 3-step process can be applied to a lot of other content applications as well. Good stuff. Explore Our Online Branding Course Show Me!

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The Psychology of Logo Color in How Consumers View Your Brand

Read Time:  <5 minutes Brief Article Summary:  Another very nice infographic to drive home the point and steer you in the right direction. If color didn’t matter God would have made all of us color blind. And it matters in your brand, too. Allow me to be blunt, it doesn’t matter what colors YOU like, it matters what colors your clients like. What colors will help your phone ring? Explore Our Online Branding Course Show Me!

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7 Steps to Finally Master Content Promotion

Read Time:  6 minutes Brief Article Summary:  If I had to pen a solid primer on content promotion I think it would look a lot like this article. Pay particular attention to step #2 which is why I included this in the Branding category as well. This is good stuff so read slowly, take good notes and pay attention. Explore Our Online Branding Course Show Me!

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How The Right Content Can Generate Brand Loyalty: 15 Valuable Tips

Read Time:  <10 minutes Brief Article Summary:  One of the many things you want your content to do is foster trust and create brand loyalty. Guess that’s two things, isn’t it? Anyway, this article offers a list of 15 solid things you can employ in your content to do just that so take it slow and let this stuff soak in, ‘k? Explore Our Online Branding Course Show Me!

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Downloadable Files

Pantone Full Color Chart 24×36

This is a full-size wall chart (you don’t have to print it out!) to help you in the selection of your corporate branding colors. 

Access this file

Websites

Recommended 3rd-Party Content

Understanding the Customer ‘Why’ and Why It Matters

Read Time:  4 minutes Brief Article Summary: Understanding your “why” is important to achieving your objectives but how much time do you spend considering your clients’ “why”? Why did they pick you? What series of steps led up to their selection of you as their counselor? If you know the answer to this then you can design a better website, create better content, create a better office atmosphere and be a better counselor. A person’s “why” is at the core of your success as a counselor. Explore Our Online Branding Course Show Me!

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Web Hosting Jargon Buster: The Ultimate Guide to Hosting Terminology

Read Time:  10 minutes Brief Article Summary:  Look, I know you don’t want to know anything about web hosting or site development, it’s probably just not in your wheel-house BUT, it is a part of running a practice and what you don’t know will cost you a lot of money if someone sees you coming unprepared. It’s a good idea to bone up on this list of terms so that when it is time to get a website put into place you can stay in the conversation, right? Just read it once and get’r done, ok? Explore Our Online Branding Course Show Me!

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Downloadable Files

Pantone Full Color Chart 24×36

This is a full-size wall chart (you don’t have to print it out!) to help you in the selection of your corporate branding colors. 

Access this file

Suggested Supervisor Web Page Layout

This is Phillip’s suggested layout for your Supervisory Services web page. Customize it as you see fit and populate it with the provided content in another download.

Access this file

Academy Supervisor Page Text and Links

This is the exact verbiage used on Kathleen’s Supervisor-page on her counseling practice website. The intent here is to make creating your Supervisory-page, or updating the one you already have, that much simpler.

Access this file

Content Marketing

Recommended 3rd-Party Content

The Biggest Marketing Challenges That Threaten Small Business Owners

Read Time:  10 minutes Brief Article Summary:  This is probably an “intermediate level” read only because the author has really backed up his claims with good, solid info and the font is so small. He’s dead-on accurate and taking his message and his points to heart will serve your practice career well. Explore Our Online Branding Course Show Me!

Read This Article

This Simple 3-Act Business Story Will Do Your Selling for You

Read Time:  <10 minutes Brief Article Summary:  This is a really good how-to for those of you who are willing to write but need a little direction. This will help you write your story and the 3-step process can be applied to a lot of other content applications as well. Good stuff. Explore Our Online Branding Course Show Me!

Read This Article

The 21 Types of Content We All Crave

Read Time:  <5 minutes Brief Article Summary:  Oh, this is sweet! This infographic will give you lots of ideas toward developing your own unique type and style of content. Be unique amongst counselors and let them think you came up with it all by yourself! Explore Our Online Branding Course Show Me!

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7 Steps to Finally Master Content Promotion

Read Time:  6 minutes Brief Article Summary:  If I had to pen a solid primer on content promotion I think it would look a lot like this article. Pay particular attention to step #2 which is why I included this in the Branding category as well. This is good stuff so read slowly, take good notes and pay attention. Explore Our Online Branding Course Show Me!

Read This Article

Downloadable Files

Academy Supervisor Page Text and Links

This is the exact verbiage used on Kathleen’s Supervisor-page on her counseling practice website. The intent here is to make creating your Supervisory-page, or updating the one you already have, that much simpler.

Access this file

Marketing & Promotion

Recommended 3rd-Party Content

How to Decide Between Seeing a Therapist or a Counselor

Read Time:  10 minutes Brief Article Summary:  I included this article so that a new counselor could better “see” what their potential clients are facing when looking to pick someone to go see. It ain’t easy or obvious. So what should your takeaway be from this article? Tailor your marketing with your future clients’ POV in mind. Make it easier for them. Explore Our Online Branding Course Show Me!

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The 8 Best Social Media Platforms to Market Your Business in 2021 [Infographic]

Read Time:  4 minutes Brief Article Summary:  Your next client probably spends a little time on at least one social platform. Find out what platforms your next 100 clients frequent (just ask them) and that will give you a pretty good idea where you need to have a presence. This article/infographic presents a nice overview of the entire social-sphere (I just made that up!) and will help you make your social media marketing efforts count. Explore Our Online Branding Course Show Me!

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How to Boost Referrals and Gain Clients Through Podcasting

Read Time:  4 minutes Brief Article Summary:  Podcasting is a great way to showcase yourself and your know-how. All you need is the right equipment set-up, a message to tell and the ability to do it in story-form, and an audience, of course. This article will get you started on the, “do I really wanna do this?” path. Explore Our Online Branding Course Show Me!

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SMS Marketing Doesn’t Have to be Invasive — 3 Reasons Why Your Business Should Use It

Read Time:  5 minutes Brief Article Summary:  If you haven’t gotten around to employing an email newsletter in your practice marketing then this article is probably a bit advanced for you. If you have, then SMS marketing might be a very good way to give your total reach a nice bump. Keep in mind you’ll need to take client permission and a good SMS platform that will provide you with a BAA. Explore Our Online Branding Course Show Me!

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Downloadable Files

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