Understanding the Customer ‘Why’ and Why It Matters

Article: Understanding the Customer ‘Why’ and Why It Matters

Read Time:  4 minutes

Brief Article Summary: Understanding your "why" is important to achieving your objectives but how much time do you spend considering your clients' "why"? Why did they pick you? What series of steps led up to their selection of you as their counselor? If you know the answer to this then you can design a better website, create better content, create a better office atmosphere and be a better counselor. A person's "why" is at the core of your success as a counselor.