Practice Marketing

Live Workshops ($)

All of the Live Workshops listed below are all-day workshops and cover a myriad of topics. Please know that they are listed here because each one of them covers topics that are directly related to your on-going Practice Marketing education. Please click through to each workshop to read the itinerary for the day to discover the specific Practice Marketing related subjects.

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On-Demand Workshops ($)

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On-Line Courses ($)

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Related Blog Posts (Free)

Vernon Ross Practice Mentors social media

Social Media For Your Business With Vernon Ross

Podcast Summary: Kathleen Mills and Phillip Crum talk with Vernon Ross, Business Coach, about promoting your business through social media.

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phillip hatfield Practice Mentors

Phillip Hatfield On Hope And Change

Podcast Summary: Counselors Kathleen Mills and Amy Cole talk with Phillip Hatfield, Zig Ziglar Corporation, about planning out goals and achieving those goals.

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Caleb Coleman Practice Mentors video for small business

Using Video For Small Business With Caleb Coleman

Podcast Summary: Caleb Coleman joins Kathleen Mills and Phillip Crum to discuss using video for small business marketing.

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Dan Franks Practice Mentors podcast movement

Dan Franks Organizer of The Podcast Movement

Podcast Summary: In this episode, hosts Kathleen Mills and Phillip Crum discuss the Podcast Movement conference with organizer Dan Franks.

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Curated Content & File Downloads

Branding

Recommended 3rd-Party Content

This Simple 3-Act Business Story Will Do Your Selling for You

Read Time: <10 minutes Brief Article Summary: This is a really good how-to for those of you who are willing to write but need a little direction. This will help you write your story and the 3-step process can be applied to a lot of other content applications as well. Good stuff. Explore Our Online Branding Course Show Me!

Read This Article

The Psychology of Logo Color in How Consumers View Your Brand

Read Time: <5 minutes Brief Article Summary: Another very nice infographic to drive home the point and steer you in the right direction. If color didn’t matter God would have made all of us color blind. And it matters in your brand, too. Allow me to be blunt, it doesn’t matter what colors YOU like, it matters what colors your clients like. What colors will help your phone ring? Explore Our Online Branding Course Show Me!

Read This Article

7 Steps to Finally Master Content Promotion

Read Time: 6 minutes Brief Article Summary: If I had to pen a solid primer on content promotion I think it would look a lot like this article. Pay particular attention to step #2 which is why I included this in the Branding category as well. This is good stuff so read slowly, take good notes and pay attention. Explore Our Online Branding Course Show Me!

Read This Article

How The Right Content Can Generate Brand Loyalty: 15 Valuable Tips

Read Time: <10 minutes Brief Article Summary: One of the many things you want your content to do is foster trust and create brand loyalty. Guess that’s two things, isn’t it? Anyway, this article offers a list of 15 solid things you can employ in your content to do just that so take it slow and let this stuff soak in, ‘k? Explore Our Online Branding Course Show Me!

Read This Article

Downloadable Files

Pantone Full Color Chart 24×36

This is a full-size wall chart (you don’t have to print it out!) to help you in the selection of your corporate branding colors.

Access this file

Websites

Recommended 3rd-Party Content

The Biggest Marketing Challenges That Threaten Small Business Owners

Read Time: 10 minutes Brief Article Summary: This is probably an “intermediate level” read only because the author has really backed up his claims with good, solid info and the font is so small. He’s dead-on accurate and taking his message and his points to heart will serve your practice career well. Explore Our Online Branding Course Show Me!

Read This Article

The Ultimate Guide to ‘Google My Business’

Read Time: 8 minutes Brief Article Summary: Don’t let the article date mislead you, the point of this article is still highly relevant. If you’re in business for yourself then you need to set up your ‘Google My Business’ page for a hundred different reasons. Read this article, make sure you understand those reasons then go do it! Your website will rank better, you’ll get more calls and your schedule will thank you. Explore Our Online Branding Course Show Me!

Read This Article

How to Explain Domain Authority to a Non-SEO

Read Time: <15 minutes Brief Article Summary: This beautiful piece of work has a video to watch, a diagram to follow (love me some diagrams!) and a transcript. I want you to understand what he’s talking about not so much for what you can do to your website to make it better, but what not to do to shoot yourself in the foot. Your competitors’ websites are pretty bad,…..let’s not help them! Take your time with this one. Explore Our Online Branding Course Show Me!

Read This Article

A Quick Guide to WordPress

Read Time: 6 minutes Brief Article Summary: 35-40$ of all websites are built on the WordPress platform for a reason. It’s not going anywhere anytime soon. The sites we build at Practicementors.us are built on WordPress. This article is a very good overview of the WordPress platform and will ramp you up quickly on basic terminology and then some. Explore Our Online Branding Course Show Me!

Read This Article

Downloadable Files

Pantone Full Color Chart 24×36

This is a full-size wall chart (you don’t have to print it out!) to help you in the selection of your corporate branding colors.

Access this file

Suggested Supervisor Web Page Layout

This is Phillip’s suggested layout for your Supervisory Services web page. Customize it as you see fit and populate it with the provided content in another download.

Access this file

Academy Supervisor Page Text and Links

This is the exact verbiage used on Kathleen’s Supervisor-page on her counseling practice website. The intent here is to make creating your Supervisory-page, or updating the one you already have, that much simpler.

Access this file

Content Marketing

Recommended 3rd-Party Content

The Biggest Marketing Challenges That Threaten Small Business Owners

Read Time: 10 minutes Brief Article Summary: This is probably an “intermediate level” read only because the author has really backed up his claims with good, solid info and the font is so small. He’s dead-on accurate and taking his message and his points to heart will serve your practice career well. Explore Our Online Branding Course Show Me!

Read This Article

This Simple 3-Act Business Story Will Do Your Selling for You

Read Time: <10 minutes Brief Article Summary: This is a really good how-to for those of you who are willing to write but need a little direction. This will help you write your story and the 3-step process can be applied to a lot of other content applications as well. Good stuff. Explore Our Online Branding Course Show Me!

Read This Article

The 21 Types of Content We All Crave

Read Time: <5 minutes Brief Article Summary: Oh, this is sweet! This infographic will give you lots of ideas toward developing your own unique type and style of content. Be unique amongst counselors and let them think you came up with it all by yourself! Explore Our Online Branding Course Show Me!

Read This Article

7 Steps to Finally Master Content Promotion

Read Time: 6 minutes Brief Article Summary: If I had to pen a solid primer on content promotion I think it would look a lot like this article. Pay particular attention to step #2 which is why I included this in the Branding category as well. This is good stuff so read slowly, take good notes and pay attention. Explore Our Online Branding Course Show Me!

Read This Article

Downloadable Files

Academy Supervisor Page Text and Links

This is the exact verbiage used on Kathleen’s Supervisor-page on her counseling practice website. The intent here is to make creating your Supervisory-page, or updating the one you already have, that much simpler.

Access this file

Marketing & Promotion

Recommended 3rd-Party Content

How to Decide Between Seeing a Therapist or a Counselor

Read Time: 10 minutes Brief Article Summary: I included this article so that a new counselor could better “see” what their potential clients are facing when looking to pick someone to go see. It ain’t easy or obvious. So what should your takeaway be from this article? Tailor your marketing with your future clients’ POV in mind. Make it easier for them. Explore Our Online Branding Course Show Me!

Read This Article

The 8 Best Social Media Platforms to Market Your Business in 2021 [Infographic]

Read Time: 4 minutes Brief Article Summary: Your next client probably spends a little time on at least one social platform. Find out what platforms your next 100 clients frequent (just ask them) and that will give you a pretty good idea where you need to have a presence. This article/infographic presents a nice overview of the entire social-sphere (I just made that up!) and will help you make your social media marketing efforts count. Explore Our Online Branding Course Show Me!

Read This Article

How to Boost Referrals and Gain Clients Through Podcasting

Read Time: 4 minutes Brief Article Summary: Podcasting is a great way to showcase yourself and your know-how. All you need is the right equipment set-up, a message to tell and the ability to do it in story-form, and an audience, of course. This article will get you started on the, “do I really wanna do this?” path. Explore Our Online Branding Course Show Me!

Read This Article

SMS Marketing Doesn’t Have to be Invasive — 3 Reasons Why Your Business Should Use It

Read Time: 5 minutes Brief Article Summary: If you haven’t gotten around to employing an email newsletter in your practice marketing then this article is probably a bit advanced for you. If you have, then SMS marketing might be a very good way to give your total reach a nice bump. Keep in mind you’ll need to take client permission and a good SMS platform that will provide you with a BAA. Explore Our Online Branding Course Show Me!

Read This Article

Downloadable Files

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